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In this article it is exposed the concept of Sales Intelligence like an optimization system for sales personal, with the utilities it includes and the benefits it supposes for the exporting companies. Furthermore, it is explained the importance of the Artificial Intelligence and their possible uses on Sales Intelligence for sellers. Finally, the article closes with a small conclusion about this tool and an invitation for companies to take advantage of it.

Concerning food exports to the United States, Spain ranks 19th and has a 1% market share. The Spanish food sector has increased its sales in the North American market in recent years, reaching a value of 2,650 million USD in 2021, according to data from the USITC (United States International Trade Commission).