Ángeles Camero, Export Manager at Piedra Paloma

“xNova is an all-in-one platform, I no longer need to be visiting 50 different sites.”

Piedra Paloma

Success story

Leaders in the extraction and commercialization of natural stone.

Enterprise's profile
  • Industry

    Manufacturers of building products

  • Target customers

    Distributors

  • Markets

    Europe, USA & LATAM

  • Number of employees

    11 - 50 employees

Piedra Paloma is a leading company in the extraction and commercialization of natural stone in Spain and an outstanding international reference. It is distinguished by its exceptional white marble, known for its purity and superior quality. Piedra Paloma is recognized for its commitment to sustainability, using responsible extraction and production practices that respect the environment.

An international reference for it's exceptional white marble.

The company prides itself on its innovative approach and ability to integrate modern design with traditional craftsmanship, providing high-end architectural and interior design solutions. With a vast experience in the sector and a deep knowledge of the production processes, Piedra Paloma offers a wide variety of products tailored to the needs of its customers in different markets, including residential, commercial and industrial.

"Thanks to xNova I finally have 1 source of truth."

I used to need 50 different sources of information to gather the insights and data I was looking for. Now, I just simply need to search my product in the platform and select my target markets to get what I need. This way I've cut in half the time I spend searching for new distributors.

This is how Piedra Paloma benefits from using xNova.

One of the biggest difficulties I faced was the search for new importers. It was a process I carried out by searching on Google but the results were few and scattered. I had to spend many hours to unify this information and try to find the contact details of the purchasing managers of these companies.

We use the xNova platform to search for new distributors in the U.S. and European markets. We search by importers of “natural stone” “limestone” or “calcareous” and narrow the search by specific market such as Nordic countries. Once I have the list of potential companies I review them one by one to check the detail of products they sell. To do this I review both the products that appear in “products” within the platform as well as their website and if I think it fits our product line I contact them.

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