International negotiations

Digitalisation has brought plenty of possibilities and opportunities, transforming our means of communications, our societies and our businesses. One of the most distinguished advantages that fourth industrial revolution has offered is the ability to generate, compile and analyse huge and complex data volume (also known as Big Data) in a more efficient and effective.

Due to globalization, cross-cultural interactions have become commonplace for companies seeking to expand their business beyond their place of creation. Culture has a strong influence on the way individuals think, communicate, and behave. And, of course, it also affects the types of transactions they make and the way they negotiate them.