Elvira Rey, Export Manager at Conservas Valcárcel

"The information provided by the platform is vital to strengthen our relationship with distributors and introduce new products to the market."

Conservas Varcálcel

Success story

Manufacturers of high quality canned fish and seafood.

Enterprise's profile
  • Industry

    Manufacturers of food products

  • Target customers

    Distributors

  • Markets

    USA, LATAM & Europe

  • Number of employees

    11 - 50 employees

Conservas Justo López Valcárcel stands out in the seafood canning industry with over 130 years of expertise, combining traditional craftsmanship with modern quality standards. Based in Vigo, a key fishing hub, they ensure top-tier seafood selection, offering a diverse range of products under recognized brands like Vigilante.

More than 130 years of expertise

Valcárcel provides a broad seafood portfolio, catering to both mainstream and premium markets. Their dedication to sustainability and responsible sourcing further strengthens their reputation in the industry.

"xNova provides us with data to better understand the market and our competitive strategies"

Our primary use of the platform is to gain deeper insights into the market and refine our competitive strategies. Instead of focusing on acquiring new customers, we analyze industry trends and competitor activities to enhance our market knowledge. This expertise allows us to support our distributors more effectively, helping them boost sales and successfully introduce new products.

xNova gives us the market intelligence we need

We use the platform primarily to better understand the market and our competitive strategies. Rather than looking for new customers, we seek to understand what other players are doing in the market and gain that know-how that we can then share with our distributors to help them sell more and introduce new products to the market.

One of the great advantages we have found in using this platform is its ability to provide us with specific data that we need to prepare presentations for our customers. For example, when we are launching a new product in the market, we use the platform to obtain detailed information on sales potential in different regions, market volume, potential competitors and other relevant factors. This information enables us to support our sales arguments and convince our customers of the relevance and viability of our products.

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