Yulian Yuzkiv, International Sales at INTASA
Manufacturers of wood panels and surfaces.
Manufacturers of building products
Distributors
Europe, USA, LATAM
+ 201 employees
INTASA is a Spanish company with a strong track record in the wood board manufacturing industry. Founded in 1947, the company is headquartered in A Coruña and has established an outstanding reputation in the sector. It is recognized for its commitment to quality and innovation in the production of medium-density fiberboard (MDF) and particleboard. Its products are widely used in furniture manufacturing, construction, and interior decoration, among other applications.
In addition to its presence in the national market, INTASA has successfully expanded its reach internationally. With a distribution network covering more than 70 countries, the company has positioned itself as a significant player in the global wood board market.
The xNova platform is an essential tool for maximizing our sales to both potential and current customers. With it, I can support my arguments and negotiations with concrete data on the operations and preferences of importers.For example, I now have a clear understanding of which importers are buying from my competitors but not from me, allowing me to pose the question, "Why do you import from them and not from us?" This additional knowledge provides us with a significant competitive advantage in negotiations and enables us to adapt our sales strategies more effectively.
Moreover, with the platform data, I have a greater capacity to qualify importers based on their suppliers. By analyzing a potential importer's suppliers, I can quickly assess whether they are accustomed to working with Spanish suppliers of quality similar to ours. This helps us identify importers who are more aligned with our quality standards and prices.
Conversely, if an importer relies exclusively on low-cost suppliers from countries like China, this may indicate a preference for lower quality or cheaper products, which might not align with our high-quality offering. This qualification ability allows us to prioritize our sales efforts and establish stronger business relationships with importers who best align with our values and quality standards.
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